YouTube Advertising: The Power of Video
Most of us are familiar with YouTube, whether it be watching a viral video, checking out the latest film clip for your favourite band, or just enjoying the cute antics of someone’s overzealous feline.
As one of the most-visited sites on the internet today, YouTube offers far more than endless entertainment – for businesses, there are serious marketing opportunities.
How does YouTube advertising work?
YouTube advertising is an effective way to reach a specific target audience. Short video ads have the power to convey your message effectively, and there are a number of formats to choose from.
YouTube partner videos:
Appearing mid, pre or post-roll, these advertisements can appear on YouTube partner videos of varying lengths. You only have to pay when a visitor watches at least 30 seconds of your ad.
When you visit the YouTube Watch page, you will see that these ads appear next to videos. You only have to pay when someone clicks on your ad and actually watches it.
Appearing on the YouTube search page, these ads only cost you money when a visitor clicks on the ad and watches it.
There are many advantages to YouTube advertising. You can easily refine your market, targeting people based on their location and area of interest; you only associate your ads with videos that appeal to the same audience you are looking to target. In addition, you only pay for those who see your ad, and in most cases people will only view your ad if they are interested – meaning any cost involved is generally money well spent.
This form of advertising allows you to reach potential customers across a wide range of devices – including mobile devices such as smart phones and tablets. Approximately 25% of YouTube views are through a mobile device, allowing you to target those who are on the go.
Utilise the power of video today
When handled effectively, YouTube advertising can generate new channel subscriptions, generate shares and make it easier to connect with your audience. Here at SEO Agency, we are very experienced when it comes to this form of online advertising. We use an analytics tool to determine who is watching your ads, and how they are interacting with them – allowing us to make sure your advertising efforts are generating the best possible results.
Want to know more? Contact us today.