Remarketing:Don’t Reminisce About the One That Got Away
They’re on your site, they have your products in their basket – but they fail to proceed to the checkout. They then leave your site, and the products they nearly bought take a backseat in their mind.
How do you reel in potential customers when cyber-space is constantly throwing them other options? How do you hold their attention and convince them that your products are the best on offer? The answer is remarketing.
What is it and how does it work?
When people are repeatedly exposed to an ad, the message is more likely to stick. This tactic has been employed by print and television advertisements for years. When it comes to advertising online, the same principles apply – this is known as remarketing.
In short, remarketing is a tactic that involves identifying those who have visited your site (and perhaps nearly bought something), and then repeatedly showing them ads for your products as they visit other sites within the Google Display Network.
Imagine you own an online fitness supplements store. A potential customer visits your site, takes a look at a couple of bulk protein supplement products and then leaves – presumably to see what else they can find. As they browse fitness blogs and other industry-specific sites, an ad for those protein supplements will appear, keeping your products fresh in their mind. This friendly reminder means that should they decide they want to buy protein supplements, your business will be the first one they think of.
- Engage with those who have already shown an interest in your products
- Upsell or cross sell products effectively
- Reach individuals monthly, each week or even a couple of times per day
- Can be easily combined with other online marking methods
- Excellent ROI due to targeting a highly specific audience
Engage with customers and make sure that your products don’t take a back seat in their minds. Remarketing is an effective way to target a very specific audience – an audience who has already shown an active interest in what you have to offer.
If you would like to find out how a remarketing strategy could benefit your business, contact SEO Agency today.