Google Display Network: Attract the Right Audience
Looking for a way to target the right audience at the right time? A relatively new phenomenon, online marketing is now making this more achievable than ever before. Within online marketing, there are many new ways that businesses can reach their target audience, including the Google Display Network.
What is the Google Display Network?
A targeted form of advertising, the Google Display Network allows you to promote your business across a number of websites and blog pages that are relevant to your industry. Essentially, this advertising method ensures your ads are seen by those who are more likely to have an actual interest in your business – therefore resulting in a better return on investment.
The Google Display Network can accommodate text based, image or video ads, and this flexibility means that it is a great advertising platform for most businesses. Whether you’re an online store or a trade services provider, the Google Display Network can be made to work in your favour.
How does it work?
Advertising on the Google Display Network involves placing an ad for your business on another relevant website. Generally, this website needs to be not only industry-specific, but should also generate plenty of website traffic – if more people are visiting the site, more people will be exposed to your ad! For example, if you were selling sports gear online, you might place your ad on a sports blog, or a website that is dedicated to a relevant sport.
What are the benefits?
Advertising on the Google Display Network comes with a number of benefits. Your business is exposed to people who are interested in your area of expertise, and you also boost brand authority through association with a reputable website. This form of advertising is very cost effective, especially in comparison to print and television ads, and it delivers a great ROI.
If you are looking to increase leads and sales for your business, consider advertising on the Google Display Network. Here at SEO Agency, we can take care of your campaign for you. We’ll make sure your ads are positioned correctly, and are placed on relevant sites, ensuring you receive the best possible results.
For more information, feel free to contact our team today.