Case Study – SEO

Company Profile

White Label Charters is an event management company that specialises on event-on-a-yacht and yacht chartering. The company is founded in 2010 by Mr Hans Imran, who prides himself to providing his clients with different and exclusive alternative to celebrating special occasions or holding corporate events.

The Challenge:

Summary: “It’s time for us to expand and start competing for more clients in Singapore”.
“We need more leads and value for money from our advertising.” – Mr Hans Imran, Director of WLC

Client expectations: The client understood how important a high ranking on Google was but had never tried SEO for their business. They wanted an increased presence on Google to lead to more enquiries via telephone and email.

The Solution:

  • Client visited www.seoagency.com.sg and obtained a free SEO quote.
  • After agreeing to terms, in March 2013 – chose 15 keywords that would help them be found on Google.
  • SEO Agency referenced WLC on other online sources and directories.
  • Optimise their website against SEO Agency’s intensive SEO checklist.
  • Wrote SEO-friendly content and verified it with WLC.
  • Tracking performance via monthly ranking reports.
  • Continuous refinement to ensure maximum exposure.

The Result:

Key Achievements:

Even before our 90 day guarantee had ended, WLC had an amazing 80% of their keyphrases ranked on page 1 of Google. Now, almost 8 months into working with SEO Agency, WLC has had a massive increase in their leads which has resulted in more bookings for their business.

Client Feedback:

“We are totally satisfied with the services provided by SEO Agency. From the initial meeting to presentation on how to improve ranking and to gain more sales for our company, SEO Agency have done a great job! White Label Charters highly recommend anyone out there to engage their services, as they are very proficient, friendly and helpful”.

Company Profile

Danish Design are part of UpFrontLiving Pte Ltd and they are the exclusive distributor of several imported Scandinavian brands which are well-established in Europe such as Fredericia, Gubi, Holmris, Duba-B8, Lightyears, Northern Lighting, Eilersen, Montana and we do outdoor brands such as Gloster, a UK brand.

The Challenge:

Summary: “We know that SEO gets us far more traffic than Google Adwords.” “We want SEO Agency to improve the keywords that we already have to get more traffic.”
- – Shu May, Danish Design

Client expectations: The client understood how important a high ranking on Google was, having previously used Google Adwords with varying success for some years. They approached SEO Agency to look for a cost effective marketing campaign that would make more of an impact on enquiries and sales.

The Solution:

  • Client visited www.seoagency.com.sg and obtained a free SEO quote.
  • Negotiated with client to establish 20 keywords to help with search results.
  • Explained some recent changes to SEO to increase their knowledgebase.
  • Research their competitors both online and offline.
  • SEO Agency added Danish Design to various local online directories.
  • Ensured their website was SEO friendly and optimised.
  • Wrote SEO-friendly content and verified it with Danish Design.
  • Tracking performance via monthly ranking reports.
  • Continuous refinement to ensure maximum exposure.
  • Proactive techniques to work with Google algorithm changes to continue solid results.

The Result:

Outline key wins and milestones

At the end of our 90 day guarantee, we had 50% of the keywords currently ranking on the first page of Google. After 6 months, that had increased to 15 out of 20!

Client Feedback:

“SEO Agency was very quick and efficient in getting our keywords ranking up. In less than a month, 50% of our keywords were on page 1, of which 3 were top 5; this has resulted in great leads for us, which is Fantastic! We are now expanding and about to open our second showroom, thanks heaps SEO Agency.

  • MELBOURNE
  • SYDNEY
  • SINGAPORE
  • DUBAI
  • CALIFORNIA
  • HONG KONG